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15 Inspiring Female Fitness Influencers to Follow on Instagram in 2025

Published on
May 14, 2024
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Updated on
November 13, 2025
Written by
Apra Pathak

Discover the top 15 female fitness influencers to follow in 2024, who inspire with their unique workout routines, wellness tips, and motivational content. From strength training to yoga, these influencers provide valuable insights to help you achieve your fitness goals.

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The fitness world continues to evolve, and these female fitness influencers are leading the charge. From strength training to yoga, they offer more than just workouts — they share real stories, healthy lifestyle tips, and a passion for helping others achieve their fitness goals.

Whether you’re searching for fun workouts, fitness advice, or ways to boost mental health, this list of the best female fitness influencers on Instagram will keep you motivated every day.

1. Soph Allen

Sophia, an Australian fitness influencer who collaborates with various brands, is known for her holistic approach to health and well-being. Her workouts are challenging yet empowering, making her a favorite among women seeking strength and confidence. She often shares practical fitness tips, motivational posts, and insights into her personal fitness journey.

Instagram handle: @sopheallen 

2. Emily Skye

Emily Skye’s down-to-earth approach makes her one of the best female fitness influencers for real women. Her focus on family life, body positivity, and mental health sets her apart. Emily’s programs are accessible for all levels, showcasing her passion and showing that anyone can achieve a healthy lifestyle with consistency and the right mindset.

Instagram handle: @emilyskyfit

3. Cassey Ho

A true fitness YouTuber turned global icon, Cassey Ho brings energy and fun to every workout routine, fostering a sense of community among her followers. Her Pop Pilates classes are creative, uplifting, and full of motivational content that makes fitness feel like a dance party. Beyond the workouts, Cassey promotes well-being and mindfulness as key parts of any fitness plan.

Instagram handle: @blogilates

4. Kayla Itsines

One of the most recognized female fitness influencers on Instagram, Kayla Itsines has built a loyal following and is famous for her Bikini Body Guides (BBG) and HIIT workouts. Her programs have inspired millions of women to take control of their fitness journey and lead healthier lives. She’s a great source for short, effective routines that build both strength and endurance.

Instagram handle: @kayla_itsine

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5. Michelle Lewin

Michelle Lewin started as a fitness model and has grown into a global brand. Her Instagram mixes gym workouts, nutrition tips, and business insights for aspiring fitness influencers. Michelle also developed her own workout app, empowering women to stay consistent and track progress like pros.

Instagram handle: @michelle_lewin

6. Katya Elise Henry

Katya is known for her combination of intense training and mindfulness. She reminds her followers that true fitness is both physical and emotional. Her posts include strength training, cardio, and mindset content designed to help women build confidence inside and outside the gym.

Instagram handle: @katyaelisehenry

7. Jennifer Selter

Jennifer Selter has transformed her passion for fitness into a thriving career. As one of the most-followed female fitness influencers, she’s known for her glute-focused workouts, nutrition tips, and upbeat attitude. Her engaging content makes fitness fun and achievable for beginners and advanced athletes alike.

Instagram handle: @jenselter

8. Sjana Elise Earp

Sjana represents the female fitness influencers' Instagram community that blends movement with mindfulness. Her content focuses on yoga, meditation, and self-care — encouraging her followers to find peace and balance through gentle movement. She embodies a holistic approach to wellness and mental health.

Instagram handle: @sjanaelise

9. Massy Arias

As a certified trainer and health coach, Massy Arias is a voice of empowerment in the fitness industry. She promotes strength training for women and emphasizes that fitness is a tool for emotional healing, often encouraging her followers to embrace challenges . Her authenticity and dedication to promoting diversity make her one of the best female fitness influencers to follow in 2025.

Instagram handle: @massy.arias

10. Amanda Bisk

A former elite athlete turned yoga instructor, Amanda Bisk blends flexibility, strength, and mindfulness in her routines. Her detailed tutorials make yoga accessible to beginners, while her vibrant personality keeps followers engaged. Amanda’s philosophy: “Listen to your body, move with intention, and practice gratitude daily.”

Instagram handle: @amandabisk 

11. Tammy Hembrow

Tammy Hembrow is not only one of the top female fitness influencers on Instagram, but also a successful entrepreneur. She runs her own activewear brand and training programs, balancing family life with her fitness empire. Tammy’s posts inspire women to stay fit while embracing every part of their personal journey.

Instagram handle: @tammyhembrow 

12. Anllela Sagra

A leading fitness model and strength training advocate, Anllela Sagra has built a loyal following through her intense gym workouts and dedication to progress. Her message is simple yet powerful, reminding women of their ability: “Confidence comes from consistency.” She encourages women to lift heavy and love their strength.

Instagram handle: @anllela_sagra 

13. Rachel Brathen

Known globally as Yoga Girl, Rachel Brathen promotes wellness, self-love, and mindful living. Her yoga classes combine spirituality with movement, and her captions often touch on mental health and emotional healing. Rachel’s warm energy and authenticity make her one of the most loved women's fitness influencers today.

Instagram handle: @yoga_girl

14. Alexia Clark

Dubbed “The Queen of Workouts,” Alexia Clark keeps her followers hooked with creative full-body exercises. Her routines combine fun, variety, and results, helping people stay consistent without getting bored. Perfect for anyone who wants to mix up their training and discover new ways to move.

Instagram handle: @alexia_clark

15. Lita Lewis

Lita Lewis is a powerhouse in the fitness community, promoting body positivity, strength training, and self-acceptance. Her powerful message — “Your body is strong, capable, and enough” — resonates with thousands of followers. She reminds women that real fitness is about confidence, balance, and well-being.

Together, these female fitness influencers showcase the wide array of approaches to health and fitness from high-intensity workouts to calming yoga practices. Each of them brings something special, proving that fitness is not a one-size-fits-all journey.

Instagram handle: @followthelita

Why Follow These Influencers?

Finding the right female fitness influencers to follow can depend on your goals  whether it’s strength training, yoga, mental health, or building a healthy lifestyle

Each of these inspiring women offers something different to her followers, from intense workouts to mindfulness and balance. 

Use the table below to discover who aligns best with your fitness journey.

Influencer Best For Top Platform(s) Quick Takeaway
Soph Allen Functional strength & balance Instagram Promotes a realistic, holistic approach to fitness.
Emily Skye Postpartum fitness & confidence Instagram, YouTube Empowers women to stay strong through every phase.
Cassey Ho Fun Pilates & body positivity Instagram, YouTube Makes fitness joyful with her Pop Pilates routines.
Kayla Itsines Strength & fat loss Instagram, App (Sweat) Creator of BBG, inspiring millions to achieve goals.
Michelle Lewin Muscle gain & gym workouts Instagram Fitness model turned entrepreneur promoting hard work.
Katya Elise Henry Strength & mental health Instagram Focuses on emotional well-being through workouts.
Jennifer Selter Glute training & motivation Instagram Inspires confidence through sculpting workouts.
Sjana Elise Earp Yoga, mindfulness & wellness Instagram Combines yoga and positivity for holistic well-being.
Massy Arias Strength, mindset & empowerment Instagram Promotes resilience and mental health through fitness.
Amanda Bisk Yoga, flexibility & calmness Instagram Brings mindful movement and body awareness.
Tammy Hembrow Lifestyle & fitness balance Instagram Blends workouts, motherhood, and business inspiration.
Anllela Sagra Strength training & aesthetics Instagram Encourages women to lift heavy and embrace strength.
Rachel Brathen Yoga & self-love Instagram, YouTube Shares wellness, mindfulness, and balance practices.
Alexia Clark Creative full-body workouts Instagram Known for innovative, time-efficient training styles.
Lita Lewis Body positivity & heavy lifting Instagram Inspires confidence, power, and self-acceptance.

These best female fitness influencers on Instagram inspire millions daily with their workout routines, fitness philosophies, and motivational content. 

Whether you want to get stronger, healthier, or more balanced, their journeys remind us that fitness is as much about the mindset as it is about the body.

5 Female Fitness Influencers' YouTube Channels to Follow

If you love scrolling through female fitness influencers on Instagram, don’t stop there — YouTube is where many of them share full workout videos, in-depth tutorials, and motivational fitness challenges that can help you stay consistent and inspired. 

These fitness YouTubers, alongside their popular Instagram presence, have built huge followers across the world, thanks to their unique ability to make fitness fun, effective, and accessible to everyone.

Here are five more incredible women redefining the fitness industry on YouTube:

  1. Cassey Ho (Blogilates) – A global favorite with millions of followers, Cassey’s energetic videos make Pilates enjoyable for all levels and encourage a balanced, healthy lifestyle.
  2. Chloe Ting – Famous for her viral workout challenges, Chloe inspires the world to move more with short, effective home workouts.
  3. Pamela Reif – Known for her no-talking, music-driven fitness videos, Pamela combines discipline and creativity to help viewers push their limits.
  4. Whitney Simmons – With her upbeat personality and relatable routines, Whitney motivates followers to embrace self-love and enjoy every workout.
  5. MadFit (Maddie Lymburner) – From dance-inspired cardio to bodyweight exercises, Maddie’s content blends fun, flow, and function for a truly engaging fitness experience.

These women fitness influencers have proven that YouTube isn’t just another social platform; it’s a space for community, confidence, and continuous growth in the fitness world.

How to Use Female Fitness Influencers’ Instagram Content Smartly

Scrolling through female fitness influencers on Instagram can be incredibly motivating, but it’s easy to get overwhelmed. With so many fitness tips, workout routines, and relatable content like “what I eat in a day” videos, knowing how to use this content effectively can make all the difference in your fitness journey.

The key is to treat these posts as inspiration, not instruction manuals. Every fitness model and trainer shares what works for them, but your body, goals, and lifestyle are unique. 

Instead of copying a full routine, take notes on their fitness philosophies, mindset cues, or creative exercises you can try at home or in the gym.

Use social media as a guide to get inspired - not to compare your progress.

Here are a few ways to use female fitness influencer content wisely:

  • Save posts that align with your fitness goals or energy levels.
  • Adapt routines to your ability — start small and progress gradually.
  • Follow influencers who focus on mental health, balance, and nutrition, not just appearance.
  • Use a workout app like FitBudd to track the exercises you learn from them and stay consistent.

By using women fitness influencers’ content mindfully, you can transform social media inspiration into real progress — helping you stay motivated, confident, and focused on living a healthy, balanced lifestyle.

Why Following Female Fitness Influencers Can Transform Your Fitness Journey?

Following female fitness influencers isn’t just about copying exercises or checking out gym selfies. The best female fitness influencers on Instagram offer a roadmap for achieving fitness goals, staying motivated, and embracing a holistic approach to health and well-being.

Here’s how these inspiring women can make a difference in your fitness journey:

  • Diverse Workout Routines – From strength training and HIIT to yoga and mobility work, influencers provide a wide array of workouts suitable for all levels.
  • Practical Fitness Advice – Learn fitness tips, nutrition guidance, and lifestyle hacks that help you lead healthier lives without feeling overwhelmed.
  • Motivational Content – Their stories, struggles, and successes keep followers inspired and committed to stay consistent.
  • Holistic Wellness Approach – Many influencers integrate mental health, mindfulness, and self-care into their routines, promoting balance alongside physical strength.
  • Community & Accountability – Engaging content and interactive features (IG Lives, challenges, Q&A) foster a supportive environment that encourages personal growth.
  • Relatable Inspiration – Seeing influencers manage family life, career, and fitness reminds followers that progress is possible, no matter your circumstances.
  • Innovative Fitness Techniques – Influencers like Cassey Ho and Kayla Itsines share creative, fun workouts and efficient routines that keep fitness exciting.

Following these women fitness influencers transforms not only your physical strength but also your mindset, confidence, and approach to health. 

By taking cues from their motivational content, fitness philosophies, and engaging routines, you’re more likely to stay committed, inspired, and consistent, turning Instagram inspiration into real-life results.

Use a Workout App Like FitBudd

Scrolling through Instagram and following female fitness influencers can give you endless motivation and fitness ideas, but real change happens when you turn inspiration into action. That’s where a workout app like FitBudd comes in.

Instead of just saving posts or watching videos, FitBudd lets you:

  • Track Workouts from Influencers – Log the strength training, yoga flows, or fun workouts you learn from your favorite influencers.
  • Personalize Routines – Adapt influencer content to your fitness goals, skill level, and schedule for a sustainable, healthy lifestyle.
  • Stay Consistent – Set reminders, track progress, and get gentle nudges to keep you moving, helping you stay fit and motivated daily.
  • Measure Progress – See how far you’ve come with stats, graphs, and performance tracking to keep your fitness journey on point.
  • Mix & Match Content – Combine routines from multiple women fitness influencers to create a holistic fitness plan that works for you.

“Motivation gets you started, but tracking and consistency turn it into results.”

By combining the inspiration of female fitness influencers' Instagram content with FitBudd’s tools, you can turn relatable, motivational content into actionable workouts — helping you achieve fitness goals, maintain well-being, and live a more balanced, healthier life.

Final Thoughts

Following female fitness influencers isn’t just about scrolling for workouts or inspiration; it’s about learning, growing, and building a healthy, balanced lifestyle. These best female fitness influencers on Instagram share workout routines, nutrition tips, mental health advice, and motivational content, in no particular order, that can genuinely transform your fitness journey.

From strength training and fun workouts to yoga, mindfulness, and personal growth, these women demonstrate that fitness is about progress, consistency, and self-confidence, not perfection. By taking cues from their fitness philosophies, holistic approaches, and engaging content, you can find the tools, tips, and motivation to lead healthier lives.

And with apps like FitBudd, you can take what inspires you and turn it into action, track your progress, adapt routines to your goals, and stay consistent while enjoying your fitness journey.

The takeaway is simple: let these women fitness influencers guide, motivate, and inspire you — but make your own journey personal. Stay curious, stay consistent, and embrace every step of the path toward strength, well-being, and balance. Fitness is more than a routine — it’s a lifestyle, and the best part is, you’re just getting started.

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