With the holiday season coming up, many fitness professionals think they'll be out of business.
After all, your clients will be busy visiting families, or attending events etc, that they will barely get time to focus on fitness or start a new fitness program.
No one would like to work out when there are cookies and stuffed turkey to indulge in? The good news is that this time of year can actually be a great opportunity for you to grab some new clients.
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Try for FREEConsider these ways to get more clients during the holiday season:
1. Holiday gift card
If you are looking for a creative gift idea, try giving a “fitness gift card” to your friends or family. This is an excellent way to make your personal brand more memorable and drive traffic back towards your platform.
Following are the ideas for the fitness gift card:
- Free one on one discovery call
- A coupon code to avail 30% off on your fitness services
- A free BMI report (Customised with your brand’s logo)
If your clients market your services well, you can even give them gift cards to gyms, fitness studios, and massage parlours.
The objective is to create an offer that they simply can’t refuse. It is a great way to show gratitude towards your friends and family as by this you are also indicating that you care about their health and wellness.
When your gift card is in place, you can advertise them on your social media platforms and even send it over email. Try to mention an expiry date as well so that people take quick action!
Bonus tip: You can even sell gift cards for a specific Front End Offer, pre-sell a New Year Challenge, offer discounts on gift cards, or provide upgrade packages to generate some new leads.
2. Keep your hours flexible
The holiday season is one of the busiest times of the year, and you’re bound to encounter some last-minute queries for your fitness services. If you want to book more appointments, you'll have to be more flexible than at other times of the year.
During this time, you may also wish to offer higher-intensity, shorter-duration workouts. This may entice people who are short on time to purchase your programs because they may still receive a solid workout.
Bonus tip: You can increase your client base by offering them alternatives to their scheduled sessions for the holiday season. If they are unable to make it in for their workout on Monday, offer them a session on Tuesday or Wednesday instead.
3. Stretch Your Creativity
Create eye-catching graphics and templates for your social media posts and emails. The key to gaining the attention of new clients is making them want to read more about your personal brand and your services.
If you're not skilled at graphic design, you can try using Canva or Crello. This software allows creating incredible designs without having to use complicated design software or a need to hire a graphic designer.
Final Thoughts
The holiday season can be a great chance for you to capitalize on this opportunity and get more clients.
With Fitbudd you can deliver an interactive workout experience for your clients and also create nutrition plans, track performance in no time!
So, what are you waiting for? Take your clients online & grow your business with your own fitness app.
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People Also Ask (PAA)
Personal trainers can use FitBudd to create holiday-themed fitness challenges, offer limited-time discounts, and automate email marketing to draw in new clients.
With FitBudd, fitness entrepreneurs can launch festive promotions, design custom-branded holiday workout plans, and track leads through CRM automation — driving client sign-ups.
Gym owners leverage FitBudd to offer holiday fitness bundles, run referral programs, and automate class scheduling — converting seasonal traffic into long-term memberships.
FitBudd enables trainers to create and market seasonal packages, automate payment collection, and send targeted promotional offers to boost sales.
With FitBudd, trainers can build their own branded app, promote holiday deals via push notifications, and offer festive workout challenges — keeping clients engaged.
FitBudd automates client progress updates, sends personalized holiday greetings, and offers loyalty rewards — increasing client retention.
Using FitBudd, coaches can easily create and sell digital gift cards for holiday packages, making it simple for clients to purchase and gift training sessions.
FitBudd provides built-in marketing tools — from automated email campaigns to social media integrations — helping gyms drive holiday promotions and boost memberships.
With FitBudd, entrepreneurs can sell pre-recorded holiday workout plans, offer subscription-based programs, and set up recurring billing — creating steady holiday revenue.
FitBudd lets trainers design fun seasonal programs — like "12 Days of Fitness" or "New Year Transformation Plans" — and seamlessly promote them through their custom fitness app.
Meet the author
Chayan Garg
Empowering coaches and trainers to thrive, FitBudd is the ultimate personal training software for accelerated business growth.
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