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3 Ways To Get More Clients During The Holiday Season

Written by

Chayan Garg

With the holiday season coming up, many fitness professionals think they'll be out of business. The holiday season can be a great chance for you to capitalize on this opportunity and get more clients.

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With the holiday season coming up, many fitness professionals think they'll be out of business.

After all, your clients will be busy visiting families, or attending events etc, that they will barely get time to focus on fitness or start a new fitness program.

No one would like to work out when there are cookies and stuffed turkey to indulge in? The good news is that this time of year can actually be a great opportunity for you to grab some new clients.

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Consider these ways to get more clients during the holiday season:

1. Holiday gift card

If you are looking for a creative gift idea, try giving a “fitness gift card” to your friends or family. This is an excellent way to make your personal brand more memorable and drive traffic back towards your platform.

Following are the ideas for the fitness gift card:

Free one on one discovery call
A coupon code to avail 30% off on your fitness services
A free BMI report (Customised with your brand’s logo)

If your clients market your services well, you can even give them gift cards to gyms, fitness studios, and massage parlours.

The objective is to create an offer that they simply can’t refuse. It is a great way to show gratitude towards your friends and family as by this you are also indicating that you care about their health and wellness.

When your gift card is in place, you can advertise them on your social media platforms and even send it over email. Try to mention an expiry date as well so that people take quick action!

Bonus tip: You can even sell gift cards for a specific Front End Offer, pre-sell a New Year Challenge, offer discounts on gift cards, or provide upgrade packages to generate some new leads.

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2. Keep your hours flexible

The holiday season is one of the busiest times of the year, and you’re bound to encounter some last-minute queries for your fitness services. If you want to book more appointments, you'll have to be more flexible than at other times of the year.

During this time, you may also wish to offer higher-intensity, shorter-duration workouts. This may entice people who are short on time to purchase your programs because they may still receive a solid workout.

Bonus tip: You can increase your client base by offering them alternatives to their scheduled sessions for the holiday season. If they are unable to make it in for their workout on Monday, offer them a session on Tuesday or Wednesday instead.

3. Stretch Your Creativity

Create eye-catching graphics and templates for your social media posts and emails. The key to gaining the attention of new clients is making them want to read more about your personal brand and your services.

If you're not skilled at graphic design, you can try using Canva or Crello. This software allows creating incredible designs without having to use complicated design software or a need to hire a graphic designer.