While looking for fitness coaching, clients find different trainers offering similar programs. Whether they come across an online training package or in person training package, the inherent fitness plan tends to overlap.
This is where the importance of personal training packages comes into the picture.
Whether you're a new personal trainer or have been in the business for years, it's important to think about your training packages. What can you offer potential clients that will set you apart from other trainers?
Is it a lower price point? Is it inclusive of meal plans? Are video chats involved? Many parameters can be used to distinguish your training package.
When you have well-designed personal training packages, it's a win-win for everyone involved. Clients are happier and have higher expectations, which leads to better results and increased income for the personal trainer.
It's important to remember that not all personal training packages are created through the same process. A skilled personal trainer will take the time to understand their client's needs and design a program that meets those needs. By doing so, they'll not only increase the likelihood of achieving results but also create a more enjoyable experience for their client. In the end, everyone wins when personal trainers take the time and effort to create well-designed personal training packages.
But most personal trainers get it wrong. Here’s why.
Personal trainers are often passionate about helping their clients achieve their health and fitness goals. However, this passion can sometimes result in personal trainers becoming too focused on selling sessions rather than on providing quality pt service.
This can lead to personal trainers becoming pushy or aggressive. and it can ultimately turn clients away. Personal trainers need to remember that their primary goal should be to provide a top-notch training experience that meets the needs of their clients.
Personal training is not about buying or selling a single session; it's all about building up trust with clients and setting parameters for what will work best for them, so when someone decides to become your client you can give clear results right away without having any miscommunication or conflict in mind.
A great way to scale your fitness business while building a rapport with many clients is by taking your fitness business online!
It's harder to attend to several people in the gym at once. In the case of online personal training, you are in a better position to train and manage several clients simultaneously.
Personal training packages offer many benefits for both fitness professionals and their clients. For example, by offering flexible hours of operation through online scheduling systems or using software to automate client management.
Here are 5 things to keep in mind when building your personal training packages
1. Tailor your training packages to each client
Online personal trainers have the benefit of tailoring their training packages to each individual client.
If you are an online personal trainer, this means that you can create a package that fits various clients' needs, interests, and budgets. You can also mix and match different types of workouts so that each client gets the most out of their online personal training experience.
For example, if one client is interested in strength training, you can include some weight lifting exercises in their package. Or, if another client wants to focus on cardio, you can add some HIIT (high-intensity interval training) workouts to their fitness plan.
By tailoring your online training packages to each client, you can ensure that they are getting the most effective and enjoyable workout possible.
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Offering a variety of online training packages is a great way to set yourself apart from the competition.
This will allow potential clients to find the training package that's perfect for them. By offering a variety of packages, you'll be able to cater to a wide range of fitness levels and budget scales.
So whether your client is looking for basic instruction or detailed training, you'll be able to offer them a package that meets their needs. And because you'll be offering a variety of options, you're likely to attract more clients than if you only offered one type of training package.
And it's not that hard to offer multiple training programs. For instance, keeping the workout the same, you can create one training package with nutrition guidance and another one focus solely on workouts.
So if you're looking for a way to stand out from the competition, consider offering a variety of online training packages.
3. Keep your packages "affordable"
Let's start with a disclaimer - affordability is subjective. What may be affordable and pocket friendly for one client may not be so for others.
When you design your online training packages, it's important to keep different types of affordability and clients in mind.
You don't want to price yourself out of the market or scare potential leads away with high prices. Nor do you want to price so low (in order to lure customers) that you are not able to make a profit.
Focus on creating packages that fit the budget of your average client, with the option to upgrade or lower the package elements. There are a few ways to do this:
- Offer a variety of package options, with different price points for each. This way, people can choose the option that best fits their budget.
- Give discounts for larger packages to repeating customers or offer a group discount. This can help make your packages more affordable without sacrificing your bottom line.
- Use payment plans or subscription models so that people can spread out the cost of your package over time.
4. Be prepared to answer questions about your training methods and philosophy
When you're marketing your online training packages, potential clients will naturally have a few questions about what they can expect.
They'll want to know the details of your training program and how you go about coaching. You must be prepared to answer these questions in a friendly and helpful way.
You should have a good understanding of your own training methods and philosophy so that you can explain it clearly to others.
People look for someone knowledgeable and confident in their ability to provide quality instruction. If you can show them that you meet these criteria, you'll be well on your way to closing the deal, and even if your training packages are priced slightly higher, clients will realize your worth and will be ready to pay for your training services.
5. Allow one-time payment and subscription-based fitness programs
When you're thinking about online personal training packages, it's important to consider whether you want to offer a one-time payment training package or a subscription based service.
With FitBudd, for the same training package, you can offer both one-time payment and subscription-based payment options. This will give you a higher chance of success. Some clients may be comfortable paying all at once, while others like to take it in steps.
Another great way of ensuring conversion is by offering free trials to personal training clients.
Grow your fitness business with online personal training packages
As a personal trainer, you know that online training packages are a great way to scale your business. With online training, you can reach more clients without sacrificing the quality of your fitness service. Plus, online training allows you to create a more customized experience for each client. You can focus on your client's individual goals and needs and design a program that will help them succeed. Best of all, online personal training packages give you the flexibility to work around your own schedule. So, if you're ready to grow your business, online personal training is the way to go. Just be sure to stay true to your brand and keep your clients' goals at the forefront. By doing so, you'll be sure to grow your fitness business.
How to get started?
Are you a certified personal trainer? Are you looking for a way to reach more clients and automate your earnings? If so, FitBudd is the perfect solution for you.
FitBudd is built to make personal training truly personal. FitBudd helps personal trainers launch their own fitness app and website, enabling them to create and manage one-time and subscription-based fitness plans.
Plus, with FitBudd's integrations with Stripe and PayPal, accepting payments is easy and hassle-free. So why not give it a try? With FitBudd, you can help people from all over the world achieve their fitness goals - and turn them into long-term clients.
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Meet the author
Sangeet Thakur
Sangeet is a dedicated content writer specializing in the fitness industry, crafting tailor-made content exclusively for personal trainers.
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