If you're a fitness coach, personal trainer, or online workout planner trying to figure out how much to charge for a workout plan, you’re not alone. Pricing your services isn’t just about putting a dollar figure on your time—it’s about understanding your value, the market, your ideal client, and your long-term business goals.
This blog will discuss pricing strategies, key factors to consider, and insights from current market trends to help you set competitive yet profitable rates.
Why Pricing Your Workout Plan Matters
Pricing isn’t just about putting a number on your personal training services. It’s about communicating value, building trust, and creating a sustainable personal training business. Whether you're a seasoned personal trainer or just getting started in online personal training, your pricing strategy can make or break your success.
Your pricing affects how potential clients perceive your personal training services, your ability to run a profitable personal training business, and your success in today’s highly competitive online fitness market.
Whether you’re offering a 12-week personal training program, a 1-month at-home workout plan, or a 90-day workout plan to build muscle, setting the right price helps you:
1. Attract Clients in Your Target Market
Pricing too high can push away budget-conscious clients, while pricing too low may undervalue your expertise. Finding the sweet spot ensures your personal training program resonates with the right people—those who see the value and are willing to invest in personal training services that deliver results.
A strategically priced personal training package also positions you as a trusted personal trainer, making your online personal training offers more attractive in a crowded market.
2. Reflect the Perceived Value of Your Services
When potential clients see your rates, they form an opinion of your professionalism and expertise as a personal trainer. If you charge like a premium personal trainer, they’ll expect a premium experience. Your pricing should reflect the results you deliver—whether that’s personalized coaching, expert personal training plans, or full online personal training support.
Remember, pricing is a reflection of how you view your personal training brand and how seriously you take your role as a personal trainer.
3. Cover Business Expenses Like Marketing, Tools, and Software
Running a personal training business—especially an online personal training business—comes with costs. You’ll need tools for program delivery, payment processing, and client communication. You’ll likely invest in marketing to attract clients and stand out from other personal trainers.
Strategic pricing ensures you're not just breaking even but also growing your personal training business sustainably.
4. Retain Clients with Ongoing Support and Package Deals
Offering tiered packages or longer-term commitments like a 12-week exercise program or 3-month workout program gives your personal training clients more options and encourages loyalty. These packages often include ongoing support, accountability check-ins, and nutritional guidance, which add value and justify your rates.
As a personal trainer, this model helps you generate predictable revenue and keep your personal training calendar full.
5. Scale Your Online Training Business Sustainably
A well-priced online personal training plan makes it easier to scale. As you grow, you can serve more people without burning out or undercharging. It allows you to reinvest into your personal training systems—upgrading tech, automating tasks, or hiring additional help—so you can keep delivering top-tier personal training services.
Ultimately, pricing isn't just about what clients are willing to pay. It's about what you need to earn to make your personal training business sustainable, fulfilling, and scalable.
Key Factors to Consider Before You Set Your Price
Pricing your workout plan isn’t a one-size-fits-all process. To create effective pricing strategies that reflect your value and appeal to your ideal clients, you need to consider what you’re offering, how you’re delivering it, and who you’re serving. Let’s break down the key elements that influence how much clients pay—and why:
1. Type of Workout Plan
Are you offering:
- A fully personalized workout plan tailored to individual goals?
- A custom workout planner that includes nutritional guidance?
- A downloadable, self-paced workout program online with no direct interaction?
- A bundle of training sessions with live coaching and feedback?
Each type of workout plan holds a different perceived value. More complex services like a personalized workout routine or training session bundles that include ongoing support and progress tracking can be priced higher than basic templates. When pricing, think about the time and effort involved in creating the plan and delivering the service.
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The more tailored your service, the more clients pay. Some are willing to invest more in:
- 1-on-1 personal training sessions with an online personal trainer or certified coach
- Evidence-based programming rooted in exercise science
- Ongoing communication, progress tracking, and access to consistent fitness coaching support
If you’re a fitness professional who offers this kind of high-touch service, your rates should reflect that value. Personalized plans demand more of your time and expertise, which justifies a premium price point.
3. Duration of the Program
A longer workout plan means more consistent support, more results, and more value. Here’s how duration plays into pricing strategies:
- A 12-week fitness plan to lose weight or a 90-day transformation program can command higher fees than shorter programs due to the increased guidance and commitment.
- Shorter options like a 4-week resistance training program or a 3-week fitness challenge can be priced lower or bundled into package deals to attract entry-level clients.
Think about how much time and energy you’re putting into the program, and make sure your pricing covers that investment.
4. Delivery Method: Online vs In-Person
With more fitness professionals shifting toward digital services, it’s important to consider how delivery affects pricing:
- Self-guided online workout programs (e.g., PDFs or app-based plans) are scalable and lower-cost for clients.
- Online personal trainer services with coaching calls, messages, or weekly check-ins should fall into a mid-tier pricing category.
- In-person personal training sessions are the most premium due to the hands-on support and time investment.
Apps like SupraHuman or TrainingPeaks have shifted the expectations for pricing among online personal trainer offerings. Whether you're meeting in person or coaching online, your delivery method should match the price point and the level of value you offer.
5. Market Research & Local Rates
Before finalizing your rates, do your homework. Pricing isn’t just about what you want to charge—it’s about what others are charging too. Check the rates of other fitness professionals and compare services:
- Average monthly personal fitness plan: $50–$150
- In-person personal training sessions: $50–$125 per hour
- Online workout programming: $30–$100/month, depending on access to coaching and customization
Look at platforms like Fitness on Fire, Axio Fitness, or even The Perfect Workout to benchmark your offers. Pay attention to client feedback as well—it gives you insight into what people value and what they’re willing to pay for.
Realistic Pricing Models to Consider
Realistic Pricing Models to Consider
Setting up smart pricing structures is key to building a sustainable personal training business—especially if you're an online coach competing in a crowded fitness space. Whether you're just starting or scaling your online personal trainingbusiness, these models can help you attract, convert, and retain more clients effectively.
Here are 3 proven pricing models fitness professionals use to confidently charge for a workout:
1. Tiered Pricing
This structure offers multiple service levels and allows clients to pick what fits their needs and budget. It’s perfect for showing the difference in value across your offerings.
Example:
- Basic Plan ($30–$50)
A downloadable PDF workout plan with no personal support. Great for clients looking for affordable access without direct coaching. - Standard Plan ($60–$100)
Includes a custom workout plan plus email check-ins. A balance between personalization and cost, ideal for those who want some guidance from a personal trainer. - Premium Plan ($150+)
Combines 1-on-1 personal training sessions, nutrition support, habit tracking, and frequent communication. Here, you’re not just offering workouts—you’re leveraging your specialized knowledge to deliver real transformation. And yes, you should confidently charge for a workout that delivers this level of value.
Tiered pricing helps you cater to different budgets while justifying your expertise and effort.
2. Per Program Pricing
Many online coaches prefer this model because it's straightforward and easy to promote. You price your programs based on length, goal (like weight loss or strength), and support level.
Example:
- 30-Day Workout Program for Weight Loss – $29–$79
- 6-Week Training Program to Burn Fat or Build Muscle – $60–$150
- 12-Week Weight Lifting Plan – $90–$250+
If you’re marketing a goal-specific workout plan, like fat loss or muscle gain, clients are more likely to pay up front—especially when they see real results and positive client feedback.
This model also works great with seasonal or challenge-based programs, helping you generate quick revenue and upsell into longer-term personal training.
3. Subscription-Based Online Coaching
This model works wonders if you’re aiming for consistent, scalable income. With monthly subscriptions, clients pay you regularly for continued access to your personal training services, community, and coaching.
Typical Pricing:
$50–$200/month
Clients usually get:
- Fresh weekly or monthly workout plans
- Check-ins and coaching from you as their online personal trainer
- Group support, community challenges, or bonus content
- Optional add-ons like meal guidance or live sessions
This model helps you charge for a workout in a way that builds recurring revenue and encourages long-term client relationships. Plus, it's easy to integrate with apps and tools designed for online personal training.
How Much Do Others Charge?
Here’s what competitors charge across different services:
As you can see, prices vary significantly based on the level of service, expertise, and brand trust.
Also read: How Can a Fitness App Help Build Your Studio
Tips for Setting Your Price Right
- Start with your value: What expertise and transformation do you bring?
- Know your client: What are they willing to pay for their fitness goals?
- Calculate your expenses: Include marketing expenses, tools, and time spent.
- Test and refine: Adjust your prices based on client feedback and retention.
- Add value, not just time: Include extras like video demos, nutritional guidance, or progress tracking to boost perceived value.
Build a Sustainable Online Fitness Business
Whether you're offering a six-week exercise plan, a figure fitness workout plan, or a full 3 month exercise plan to lose weight, remember that pricing is part of your larger business model. To attract and retain clients:
- Focus on success stories
- Offer personalized workout plans
- Promote via content that shows you know how to develop a workout plan
💡 If you’re just starting out, offer a free 30-day fitness plan as a lead magnet and upsell to a monthly workout program.
Final Thoughts: So, How Much Should You Charge?
Here’s a quick cheat sheet:
- Generic plan (PDF download): $20–$50
- Custom workout plan (email support): $70–$150
- Premium coaching + nutrition: $200+
- Subscription-based model: $50–$200/month
You’re not just selling reps and sets—you’re offering a transformation. Don’t undersell yourself. Charge based on the results you deliver, your expertise, and what the fitness industry shows people are already willing to pay.
Frequently Asked Questions About Pricing Workout Plans
Q1. How much should I charge for a workout plan as a new personal trainer?
A: If you're just starting out, a good starting point is $30–$70 for a basic PDF-based plan. As you gain experience and client feedback, you can increase your rates, especially if you add personalization or coaching support.
Q2. Can I charge more if I offer nutrition guidance along with personal training?
A: Absolutely! Adding nutritional guidance taps into your specialized knowledge, which increases the perceived value. You can bundle it with personal training sessions or offer it as part of a premium plan priced at $150 or more.
Q3. What’s the best pricing model for online coaches?
A: Many successful online coaches use a mix of subscription-based coaching and tiered pricing. This allows you to serve clients at different price points and build steady, recurring income.
Q4. Should I offer discounts or package deals?
A: Yes—but strategically. Offering package deals for longer programs (e.g., a 12-week plan) or bundles (workouts + check-ins) can boost client retention and perceived value. Just make sure your pricing still covers your time and business expenses.
Q5. How often should I update my pricing strategy?
A: Review your pricing structures every 6–12 months. Monitor what other fitness professionals are charging, analyze client feedback, and track how your offers are converting. Don’t be afraid to raise your rates as your value and results increase.
Meet the author
Aishwarya Mehra
With a passion for digital strategy and a keen eye for engagement, Aishwarya Mehra is your partner in turning clicks into clients and likes into loyal followers.
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