In the rapidly evolving fitness industry, staying ahead means providing top-notch training and excelling in client engagement and retention. FitBudd, a versatile platform for fitness professionals, offers a powerful solution to grow your fitness business through your iOS and Android apps. One of its key features is the integration with MailChimp, a leading email marketing tool. This integration enables fitness professionals to run automated email campaigns, effectively converting leads and minimizing inactive contacts. Here's how you can make the most of this dynamic duo.
Part 1: Integrating FitBudd with MailChimp
Integrating FitBudd with MailChimp is a seamless process to enhance your marketing reach. You can nurture leads through tailored email campaigns by syncing your contacts from FitBudd to MailChimp, ensuring each contact receives relevant and engaging content.
Step-by-Step Integration Guide:
Step 1: In your FitBudd dashboard, navigate to 'Settings,' select 'Connect MailChimp,' and click 'Connect.'
Step 2: Log into your MailChimp account. Grant FitBudd permission by clicking “Allow” to complete the authorization.
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Try for FREEStep 3: Once authorized, MailChimp connects to FitBudd. Initiate the sync process by selecting 'Start Sync.' Depending on your contact list size, this may take some time.
Understanding Tags by FitBudd:
FitBudd categorizes contacts with specific tags, helping you target your campaigns effectively:
“FitBudd” Tag: Assigned to each contact synced through FitBudd.
“App Lead” and “Web Lead” Tags: Identify contacts who have interacted with your app or website but haven't completed a purchase.
“FitBudd - [Plan Name]” Tags: Distinguish contacts based on their subscription plans, like 'Basic Fitness' or 'Advanced Nutrition.'
“Active,” “Trial,” and “Inactive” Tags: Reflect the current engagement status of contacts, whether they're active subscribers, trying a plan, or have become inactive.
Examples of Tag Usage:
A contact tagged as “FitBudd” “Web Lead” indicates someone who started the purchase process on your website but did not complete it.
“FitBudd,” “Active,” and “FitBudd - Basic Fitness” denote a customer actively engaged in the Basic Fitness plan.
Part 2: Building Your First Email Campaigns with FitBudd and MailChimp
Understanding Your Audience:
As a fitness professional using FitBudd, your primary audience comprises fitness enthusiasts - individuals interested in enhancing their health, fitness, and overall well-being. FitBudd's tagging system is a powerful tool for segmenting this diverse audience, enabling you to tailor your email campaigns effectively to meet their specific needs and interests.
Campaign Building Steps for Fitness Professionals:
Step 1: Create a new campaign in MailChimp using the contact list synced from FitBudd. This list represents your potential and current clients.
Step 2: Employ FitBudd's tags to segment your audience. For instance, differentiate between those who have shown interest but have yet to purchase ('Web Lead') and those actively engaged in a plan ('Active').
Step 3: Design email content that resonates with each segment. Your message should align with their interaction level and fitness goals.
Crafting Effective Email Templates:
For 'Web Lead and App Lead' Contacts: Design emails encouraging these prospects to take the next step. Highlight the benefits of your fitness programs, share client success stories, or offer a limited-time discount to spur action.
For 'Active' Clients: Keep them engaged and motivated with regular updates, new workout plans, or health tips. Consider introducing referral programs or advanced plans for deeper engagement.
For 'Trial' Members: Convince these potential clients of the value of your services. Use testimonials, showcase results, and offer special deals to convert them into paying clients.
For 'Inactive' Contacts: Reconnect with these former clients through re-engagement strategies. Share what’s new, ask for feedback, or provide a special offer to reignite their interest.
Guide to Your First Email Automation Masterpiece with Updated FitBudd Tags
Login: Step into the world of MailChimp with confidence.
Setting The Stage: Begin at the Customer Journeys homepage in MailChimp.
Click the Automation icon, then select Overview.
Choose 'Build from scratch.'
Initiating Your Journey: Assign a memorable Name to your journey, select your Audience, and start building by clicking 'Start Building.'
Adding the First Brick: The Starting Point:
Click on 'Choose A Starting Point'.
Define the triggering event for your journey using the updated FitBudd tags. For example, to target leads who have shared their email but haven't completed a purchase, use the “FitBudd,” “App Lead,” and “Web Lead” tags.
Optionally, filter journey participants using segmenting conditions. Include the “FitBudd” tag to ensure the exclusivity of your lead source.
Add the Wait Time:
Initially, set your automation to wait an hour before sending the first email. This delay allows potential clients to explore your services without feeling pressured.
Designing the Journey’s Path: Adding Journey Points:
Journey points are crucial for crafting your email journey. They include actions like sending emails, tagging, and segmenting.
To add a journey point, hover over the '+' icon at the desired step and choose 'Add a journey point.'
Utilizing the Updated Tags in Your Journey:
After the initial wait, check if contacts still carry the “App Lead” or “Web Lead” tags.
For contacts with the “FitBudd - [Plan Name]” tag, tailor your emails to their interests or plan engagement.
Use the “Active,” “Trial,” and “Inactive” tags to send personalized emails based on the contact's current engagement status.
Bringing Your Journey to Life:
Once your journey map is ready, click Continue. If you've set a marketing objective, select 'Turn On.'
Set or verify your marketing objective to receive targeted recommendations from Mailchimp.
Activate your journey by clicking 'Turn On'.
Sample Automated Email Campaign for Non-Converters
Email 1: Welcome and Introduction
When to Send: Immediately after sign-up
Content: A warm welcome to the new sign-up, introducing your fitness services and highlighting the unique benefits of your program. Include a personal touch to make the recipient feel valued.
Call-to-Action: Encourage them to explore more about your services on your website or app.
Email 2: Highlight Success Stories
When to Send: 1 day after sign-up
Content: Share success stories or testimonials from other clients who have benefited from your programs. This builds credibility and showcases the potential results.
Call-to-Action: Invite them to read more success stories or to sign up for a trial session if available.
Email 3: Offer Limited-Time Discount
When to Send: 3 days after sign-up
Content: Provide a limited-time offer or discount to incentivize immediate action. Make the offer feel exclusive and time-sensitive to create urgency.
Call-to-Action: Direct them to sign up for a plan using the special offer.
Email 4: Engage with Helpful Content
When to Send: 5 days after sign-up
Content: Share valuable health tips, workout plans, or nutrition advice. This demonstrates your expertise and the value of your service.
Call-to-Action: Suggest scheduling a consultation or joining an introductory session.
Email 5: Personal Outreach
When to Send: 7 days after sign-up
Content: A personalized email from you or your team asking for feedback about their needs and preferences. Show genuine interest in their fitness goals.
Call-to-Action: Encourage them to reply with their thoughts or questions.
Email 6: Last Chance for Special Offer
When to Send: 10 days after sign-up
Content: Remind them about the special offer and mention it’s their last chance. Highlight what they’ll miss out on if they don’t act now.
Call-to-Action: Urge them to take advantage of the offer before it expires.
Tips for Effective Automated Campaigns:
Personalization: Use the recipient's name and tailor content based on their interests or actions.
Clear and Concise: Keep emails focused and easy to read.
Strong Subject Lines: Craft compelling subject lines to increase open rates.
Mobile Optimization: Ensure emails are mobile-friendly, as many users check their email on mobile devices.
Monitoring and Adjustment: Use MailChimp's analytics to track the performance of your emails and make adjustments as needed.
Meet the author
Kinshuk Snehi
Kinshuk Snehi, FitBudd's digital maestro, weaves marketing magic and leverages his deep understanding of FitBudd to empower personal trainers.
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