In today's hyper-connected world, the demand for online personal training is booming. More people are ditching the gym commute and embracing flexible, at-home workout programs led by experienced personal trainers. Whether you're an aspiring online personal trainer or a seasoned coach ready to scale your fitness business, mastering the art of creating and pricing online personal training packages is crucial.
This guide covers everything you need to know, from building irresistible offers to setting competitive online personal training prices that reflect your value. You'll also discover how to stand out as the best online personal trainer by offering personalized experiences that deliver results.
Why Offer Online Personal Training Packages?
Online personal training offers clients and fitness professionals convenience, flexibility, and customization. Compared to in-person training, it allows experienced personal trainers to serve more clients, operate across time zones, and create scalable programs with less overhead.
Here's why clients love online personal training packages:
- Train on your own time: Ideal for people with busy schedules.
- Workout anywhere: At home, a hotel, or a local park.
- Access to the best online fitness coach: Regardless of location.
- Personalized workouts: Tailored to fitness levels, goals, and preferences.
- Interactive features: Video calls, progress tracking, and on-demand classes.
- More cost-effective: Online personal training costs are often lower than in-person sessions.
As an online personal trainer, you can design personalized training programs, meal plans, and coaching strategies that cater to your clients' fitness journeys while building a recurring income model.
Step 1: Define Your Target Audience
Before creating your online personal training plans, you must focus on who you're serving. Your target audience determines everything—from your messaging and branding to the content inside your training programs and how you price them.
Start by asking yourself:
- Are you targeting busy professionals who need short, effective workouts they can complete during a lunch break or between Zoom calls?
- Do you want to help postpartum moms regain strength, improve mobility, and rebuild confidence with gentle, guided workouts?
- Are you passionate about helping fitness beginners overcome gym intimidation and start their fitness journey from the comfort of home?
- Do you specialize in a specific training style, such as yoga, cardio flow, strength training, HIIT, bodyweight workouts, or functional fitness?
- Are you working with older adults who need low-impact, joint-friendly fitness routines?
- Do you cater to athletes who need high-performance online fitness training programs to enhance their sports skills?
- Are you building inclusive training plans for people with physical limitations or recovering from injuries?
The more precise you are on your audience, the easier it becomes to speak their language, address their pain points, and build packages that feel custom-made.
Identifying your niche also helps with:
- Designing tailored fitness programs based on specific training goals like weight loss, muscle building, or injury prevention.
- Recommending the right personal training accessories and fitness equipment—from resistance bands to yoga mats—that support your clients' routines.
- Choosing the proper fitness or workout apps that allow seamless delivery of your programs with visual instructions, video demos, and progress tracking.
- Select the correct communication method, whether weekly video calls, voice messages, or email check-ins.
- This aligns with your strengths and credentials—whether you're a certified personal trainer, NASM-certified nutrition coach, or have a background in exercise science or sports medicine.
Defining your audience helps you create more effective content, build trust faster, and increase conversion rates. This strategic step turns your training packages into purposeful offers that resonate deeply and help you stand out as your niche's best online personal trainer.
Step 2: Structure Your Online Personal Training Packages
Once you're clear on who you're helping, it's time to design your online personal training packages. A clear, structured offer removes confusion and builds confidence in your prospective clients. People want to know what they're paying for and why it's worth it compared to in-person training.
Your packages can be tiered based on the level of support, personalization, and bonus features. You might offer:
- Starter Package – Self-guided workouts and limited communication.
- Premium Package – Fully customized plans, weekly check-ins, and video support.
- Elite Package – One-on-one virtual training, nutrition guidance, and advanced tracking tools.
What to Include in Your Online Personal Training Programs
A well-rounded online fitness coaching program should provide everything a client needs to train safely and effectively from home or anywhere in the world. Here's what to consider including:
- Initial consultation or fitness assessment via questionnaire or video call.
- Personalized workout plans based on fitness level, training goals, and available equipment.
- Weekly or bi-weekly check-ins for accountability, feedback, and adjustments.
- Progress tracking tools to measure strength, endurance, and workout consistency.
- Customized meal plans designed by a certified nutrition coach or an NASM-certified nutrition coach.
- Access to a user-friendly workout app for program delivery and tracking.
- On-demand classes include yoga nidra, strength circuits, bodyweight training, and cardio flow.
- Video demonstrations and visual instructions for every exercise.
- A supportive community chat or private group is used for motivation and progress sharing.
- Monthly live Q&A sessions, video critiques, or mindset coaching calls.
- A free version or trial period to help new clients explore your coaching style risk-free.
When building your packages, think beyond the workouts. Clients are often looking for structure, accountability, and lifestyle change. Including tools and support for forming healthy habits—like sleep routines, hydration tips, or stress relief exercises, can significantly increase the value of your personal trainer packages.
You can also offer personal trainer package deals or bundled options (e.g., 3-month transformation plans) to encourage long-term commitment and reduce churn.
Step 3: Choose a Delivery Method
Once your online personal training packages are structured, it's time to decide how you'll deliver them. This step is crucial—it affects your client experience, workflow, scalability, and retention.
A seamless delivery method empowers clients to easily follow their online personal training plans, track their progress, and feel supported throughout their fitness journey.
You have two main options: training software and apps, or manual delivery via Google Sheets, PDFs, or email.
1. Workout Apps & Personal Training Software for Online Training
For most coaches, using personal training software for online training is the most efficient and professional option. These platforms allow you to automate and scale your services while keeping the experience personal.
With the right platform, your clients can:
- Access personalized workouts directly from their phones.
- Watch visual instructions and exercise demonstrations.
- Track daily workouts, nutrition, and workout data.
- Sync their wearable devices or fitness equipment for enhanced progress tracking.
- Communicate with you in real-time through in-app messaging or video calls.
- Receive reminders, motivational messages, and calendar updates.
- Enjoy on-demand features like yoga nidra, strength training, or cardio workouts—at their convenience.
Key Features to Look For:
- Branded coaching portal with your logo and personalized user interface.
- Automated workout delivery based on training plans or client behavior.
- Progress dashboards and metrics to track fitness level improvements.
- Payment processing integration to manage subscriptions and packages.
- Scheduling features for check-ins, Q&A calls, or video sessions.
- Client engagement tools, like habit tracking, milestone alerts, and interactive features.
Top Platforms for Online Fitness Training Programs:
- Trainerize – Popular among certified personal trainers for its versatility.
- FitBudd – A top-rated mobile-first platform ideal for coaches wanting to grow their brand and offer the best online personal training experience. It's especially great for trainers prioritizing on-the-go client access, AI-powered automation, and customized app branding.
- TrueCoach – Known for its strength in managing one-on-one training and program delivery.
- Everfit – Clean, coach-friendly design with features tailored for solo trainers and teams.
Platforms like these streamline your operations and elevate your perception as the best online fitness coach—a professional who offers value, structure, and accountability.
Pro Tip: Choose a platform with a free version or trial to test its workflow, user interface, and feature set before committing.
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Try for FREE2. Google Sheets / PDFs / Email
If you're starting, there's nothing wrong with using manual delivery methods like Google Sheets, Excel templates, or email. Many experienced personal trainers began this way.
With creativity and attention to detail, you can still offer high-value online personal training packages using simple tools, especially for clients looking for budget-friendly options or minimalist guidance.
Here's what you can do:
- Create custom training plans in Google Sheets, categorized by fitness level and training goals.
- Include video links (YouTube or Vimeo) for exercise demos to enhance clarity.
- Offer weekly email check-ins with progress feedback and motivational tips.
- Attached are PDF workout and meal plans that a certified nutrition coach designed.
- Share links to on-demand classes or your own recorded sessions.
- Bundle in free trials, habit trackers, or printable calendars to enhance value.
This method works exceptionally well for clients who are self-motivated and appreciate simplicity. While it lacks a workout app's automation and sleek experience, it can still deliver transformative results combined with excellent coaching.
That said, as you grow and start working with more clients, upgrading to a scalable, all-in-one online coaching platform will free up your time and create a more interactive and engaging client experience..
Step 4: Set Your Online Personal Training Prices
Now comes the golden question: How much should I charge for online personal training?
Setting the correct price point balances value, positioning, and business goals. If the price is too low, you risk undervaluing your expertise. If it's too high, you may struggle to attract prospective clients if you're entering the online coaching space.
Before setting your online personal training prices, consider the following factors:
Key Factors That Influence Online Personal Training Cost
- Your Experience & Credentials: Are you among the best online personal trainers with years of experience or a certified NASM nutrition coach? The more specialized your knowledge (e.g., sports medicine, exercise science, functional fitness), the more value you bring—and the more you can charge.
- Level of Support Offered: Does your package include one-on-one training, video calls, or daily check-ins? Is it self-guided or highly interactive? More support = more value.
- Scope and Length of the Training Plan: Are you providing 4-week workout plans or 12-month transformations? Long-term training packages typically command higher rates.
- Client Results & Social Proof: If you've helped dozens of clients achieve visible weight loss, boost energy, or improve their fitness level, you've got proof that your online personal training programs deliver.
- Tools & Features: Are you using high-end personal training software for online training with progress tracking, visual instructions, and habit coaching, or are you delivering programs via email or PDFs?
Typical Online Personal Training Cost Ranges
Here's a breakdown of what clients can expect to pay for different online fitness training programs, depending on the structure and support included:
These ranges vary based on your niche, credentials, and delivery method. For example, a certified personal trainer offering customized training programs via a sleek workout app with weekly check-ins may confidently charge $150/month. Meanwhile, an online personal trainer just starting might begin with a $59/month plan offering basic guidance and email support.
Innovative Pricing Strategies to Increase Value
To boost revenue and improve retention, consider offering personal trainer package deals such as:
- 3-month or 6-month commitments (e.g., $349 for 3 months vs. $129 monthly)
- Annual plans with discounted rates (e.g., $999/year instead of $1,548)
- Bonus bundles include personal training accessories like resistance bands, mini foam rollers, or home gym starter kits.
- Free trials or limited-time discounts to encourage first-time sign-ups
Offering creative and convenient training packages positions you as a value-driven, client-focused professional—whether you're offering online PT training, hybrid coaching, or niche-specific plans like yoga practice or cardio flow.
Step 5: Offer Tiered Personal Trainer Packages
Creating tiers helps you serve different client budgets and commitment levels.
Example Tiered Online Personal Training Packages:
Starter Plan:
- $49/month
- Custom workout plan
- Monthly check-in
- App access
Pro Plan:
- $129/month
- Weekly check-ins
- Meal plan
- Progress tracking
- Access to a private community
Elite Plan:
- $299/month
- One-on-one coaching
- Bi-weekly video calls
- Personalized workouts & nutrition
- 24/7 messaging support
- Free welcome gift (e.g., yoga nidra mat or fitness accessories)
This pricing strategy gives clients options while helping you establish yourself as the best online fitness coach for their needs.
Step 6: Show Proof and Testimonials
You must prove that your programs deliver real results to charge premium rates for your online personal training packages. In a competitive online space, client transformations, testimonials, and measurable progress are key to building trust.
Why Testimonials Matter
Today's clients want more than a polished website or a certification. They want proof that you can help people like them reach their fitness goals. Sharing client success stories helps position you as your niche's best online personal trainer.
What to Share
Before-and-after photos are highly effective. They're a clear visual of how your clients have progressed over time. Pair these with short written testimonials explaining the challenges they overcame, the program they followed, and the results they achieved.
Using personal training software for online training, including data like workout consistency, weight loss, improved strength metrics, or healthy habit streaks. These stats build credibility and show that your online personal training plans are backed by structure and accountability.
Also, highlight your qualifications. Mention whether you're a certified personal trainer, an NASM-certified nutrition coach, or have a background in exercise science or sports medicine. Sharing this alongside client wins adds another layer of trust.
Where to Share It
You can display social proof in many places. Post success stories on Instagram, feature testimonials on your website, and include real client data in your email newsletters. For best results, create a dedicated page for results or transformations, where prospective clients can browse and relate to others on similar fitness journeys.
Tip for Collecting Testimonials
Request feedback at key milestones in a client's program. After 30 or 60 days, ask about the most significant win, how they feel about their progress, or what they've learned. The more specific and relatable the testimonial, the more it will resonate with potential clients.
By consistently showcasing success stories and client outcomes, you'll strengthen your reputation, support your pricing, and attract more clients to your online personal training programs.
Step 7: Use Bonuses to Sweeten the Deal
Stand out from other online personal trainers by adding bonuses that increase perceived value. These extras can make a significant difference when clients decide between online coaching programs, especially if they're new to virtual training or unsure about the investment.
Bonus 1: Home gym starter guide
This guide can help clients create an adequate training space with minimal fitness equipment. It might include recommendations for affordable gear like resistance bands, dumbbells, yoga mats, and tips on optimizing small spaces for daily workouts.
Bonus 2: Recipe book from a certified nutrition coac
Meal planning is one of the biggest struggles for people trying to adopt healthy habits. A curated recipe book with simple, nutritious meals can help clients stay consistent and complement their physical exercise routine.
Bonus 3: Live monthly group workouts
Live sessions build community, accountability, and motivation. They can also be streamed via video call and recorded for clients who want to work out on their own time. Live sessions also help build a sense of connection, which is crucial in online coaching.
Bonus 4: Free 7-day mobility challenge
Mobility is often overlooked but essential for functional fitness and injury prevention. A week-long challenge introduces clients to the importance of recovery and flexibility, boosting their long-term results.
Bonus 5: 15-minute "Cardio Flow" warm-up videos
Short, effective videos that can be added before strength training or yoga practice provide structure and variety. Clients love having a go-to warm-up that feels fresh, energizing, and easy to follow.
These small additions can make your package feel like the best online personal training experience available. They show attention to detail, a personalized touch, and a deep understanding of your client's fitness journey.
Step 8: Promote Your Online Coaching Offers
Once your packages are ready, start marketing them across channels. Effective promotion is key to attracting more clients and positioning yourself as your niche's best online personal trainer. Don't wait for people to find you—be proactive and intentional with your outreach.
Instagram & TikTok:
Share your workouts, tips, and client transformations. Use reels, stories, and behind-the-scenes content to build trust and connect with your audience. Posting daily helps you stay visible and top-of-mind, especially for followers considering online personal training.
YouTube:
Offer free value and promote your training packages. Create videos demonstrating proper technique, offering fitness advice, or walking viewers through different workout types, such as strength training, yoga practice, or functional fitness. Mention your coaching packages in the description and within the videos to drive conversions.
Email Marketing:
Build a list and promote seasonal offers. Collect emails like free challenges, workout templates, or nutrition tips through lead magnets. Send regular newsletters with success stories, training tips, and exclusive discounts to nurture leads into paying clients.
Website or Landing Page:
Create a professional home for your personal trainer online business. Your site should clearly outline your online personal training packages, client results, pricing options, and booking steps. A clean layout with strong copy helps convert visitors and reflects your credibility as a fitness professional.
Podcast or Guest Blogs:
Appear on wellness shows to share your approach. Whether you're talking about your experience as a certified personal trainer, your philosophy on virtual training, or success stories from your online fitness training programs, this builds authority and brings new traffic to your brand.
Use SEO-friendly terms like "best online fitness coaching programs" or "online personal trainers worth the investment" throughout your content, landing pages, and video descriptions. This will help your visibility in search engines and draw prospective clients actively searching for trusted online coaching solutions.
By staying consistent with your promotion strategy and showing up across multiple platforms, you'll be able to reach more clients and grow a thriving online personal training business.
Step 9: Offer a Trial or Free Version
Many clients hesitate before committing, especially if they're new to online personal training. A free version or a 7-day trial can overcome objections, reduce risk, and build trust. It gives prospective clients a chance to experience your coaching style and the value of your programs firsthand.
Let them explore:
The user interface of your workout app
Give potential clients a feel for how easy it is to navigate your platform. A smooth, intuitive user experience can boost confidence and encourage sign-ups, especially for people comparing online fitness training programs.
A sample training plan
Offer a sneak peek into your structure and programming. This could include a beginner-friendly strength training or cardio workout plan designed to show your approach to personalized workouts.
On-demand classes
Let them access pre-recorded sessions, such as yoga practice, functional fitness, or quick daily workouts. This will help clients understand your workout variety and flexibility, and allow them to train on time.
Interactive features like progress tracking or direct messaging
Showcase tools like habit tracking, workout data dashboards, and communication channels. These features create a more engaging and supportive coaching experience, highlighting how your online training goes beyond delivering workout plans.
This "try before you buy" model helps increase conversions while demonstrating your value as a personal coach. A successful trial experience can turn hesitant browsers into loyal long-term clients, especially with clear next steps to upgrade to your complete, comprehensive personal training packages.
Step 10: Track Progress and Optimize
You're not done after selling a package—excellent personal training requires ongoing evaluation and refinement. Continuously tracking your clients' progress and engagement is essential for delivering results and growing your business.
Monitor how your online personal training clients are doing:
Are they hitting their fitness goals?
Use check-ins, progress tracking tools, and milestone assessments to measure results. Whether the goal is weight loss, improved strength, or building healthy habits, track how well clients progress through their personalized workouts.
Are they showing up for video calls and submitting workout data?
Client accountability matters. Look for patterns in participation. Are they completing daily workouts and engaging in one-on-one training sessions? Consistent feedback can help you adjust your training plan to support each client's fitness journey better.
Do they enjoy the workout variety?
Evaluate feedback on your workout types, such as cardio flow, strength training, yoga nidra, and functional fitness. Mixing up routines keeps things fresh and ensures your programs suit all fitness levels.
Are they referring more clients?
Referrals are a strong sign of client satisfaction. Happy clients are often eager to share their success with friends and family. Consider adding referral bonuses or shoutouts to encourage word-of-mouth growth.
Use this feedback to improve your training programs, update your fitness plan templates, and iterate on your pricing structure. Based on performance and engagement data, adjust your personal trainer packages.
You can also A/B test package names, descriptions, and pricing models to see what drives more conversions. Experiment with presenting your offers differently—what you call a "Pro Plan" versus a "Total Transformation Plan" could impact sign-ups more than you think.
Consistently optimizing your online personal training packages ensures you stay competitive, deliver value, and continue positioning yourself as one of the best online fitness coaches in the industry.
Final Thoughts
If you're wondering whether becoming an online personal trainer is worth it, the answer is a resounding yes.
With the right systems, pricing strategy, and personal branding, you can build a thriving online fitness business that reaches clients across the globe. Geography won't limit your impact—you can change lives from anywhere.
Whether you specialize in yoga practice, functional fitness, weight loss coaching, or interactive fitness programs, there's a demand for what you offer. By following the steps in this guide, you'll be well on your way to becoming one of your niche's best online personal trainers.
So design your training packages, set your prices, and help people transform their lives through physical exercise, healthy habits, and consistent support.
FAQs
1. How do I know what to charge for my online personal training packages?
Start by evaluating your experience, the value you offer, and your niche. Are you a certified personal trainer or a certified nutrition coach? Do your programs include video calls, personalized workouts, or progress tracking? Consider your support level and compare your packages to standard online personal training prices. You can always wait with time as you gather more client feedback.
2. What should be included in a basic online personal training plan?
A basic plan typically includes custom training, app access, and limited check-ins. It might also feature a free version of the workout app, visual instructions, and a progress tracking dashboard. This plan is great for clients looking for affordable, self-guided options.
3. Are online personal trainers worth the cost?
Yes—if the trainer offers real value, structure, and accountability. The best online personal trainer will provide personalized workouts, consistent communication, and tools to support long-term habit change. Due to its flexibility and convenience, many clients find it even more effective than in-person training.
4. How do clients receive the workouts and coaching?
Most online personal training programs are delivered via fitness apps or personal training software for online training like FitBudd, Trainerize, or TrueCoach. Some trainers also use email, Google Sheets, or PDFs. Choose what fits your client's tech comfort level and your workflow.
5. Can I still offer meal plans even if I'm not a certified nutrition coach?
If you plan to offer structured meal plans, it's best to partner with a certified nutrition coach or become NASM-certified yourself. Otherwise, you can provide general healthy eating guidance or recipe ideas without making specific nutritional claims.
6. What if a client stops engaging halfway through the program?
Engagement issues happen. Use built-in messaging tools, send reminders, or offer motivational content like on-demand classes, live group workouts, or client success stories. Regular check-ins and dynamic content like new workout types can reignite interest.
7. Do I need special fitness equipment to offer online coaching?
Not at all. Many online fitness training programs are designed for home workouts using bodyweight or simple personal training accessories like resistance bands or yoga mats. You can always scale programs based on client needs and available equipment.
8. How can I stand out from other online fitness coaches?
Your niche, delivery method, bonuses, and client results will set you apart. Highlight your strengths, share real testimonials, and make your online personal training packages visually appealing and structured. Focus on what makes your fitness coaching unique—your approach, values, or success stories.
Meet the author
Suchandra Das
A versatile writer with a keen eye for detail, specializing in creating engaging content for diverse industries.
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