Consider this scenario: You want to buy a dress for yourself. You walk into a clothing store and begin browsing the options. Do you purchase the first thing that grabs your attention? No, right? You try on different outfits until you find the one that best suits your style and needs.
Your clients follow the same consumer psychology.
You have a flourishing fitness business with a variety of fitness programs. But your clients will have their doubts, just like you had at the clothing store. They also want to "try out" before purchasing a fitness plan. So, why not help them with that?
Also read: Boost Your Fitness Business: 15 Proven Gym Marketing Strategies
Introducing FitBudd’s New Feature: THE FREE INTRO OFFER
Free trials are always helpful if you want to let your product drive sales.
Users love the idea of signing up for a free trial before putting in their money. They are beneficial to both you and your potential clients, as the free trial allows users to discover the features of your product and figure out its value.
A client's enrollment for the free trial indicates their interest in your product. You can additionally connect with them over a video call, chat, or email to make this trial period a seamless and pleasant experience for them, increasing the chances of conversion.
Also read: How to create workout plans for your clients
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Try for FREENow The Big Question: How Can You Offer A Free Trial To Your Clients?
You can set up the free trial option for any of your subscription-based fitness plans in just a few clicks.
This means a new client will be able to access your fitness plan for free for the number of days you decide, and after that, the fee will be charged.
Here's how you can enable the free intro offer for your subscription-based fitness plans through the Trainer Portal -
For an existing fitness plan:
- Select ‘Payment Plans' from the main menu panel.
- From the second panel, choose the plan for which you want to enable the free trial.
- The details of the plan will open up on the right side. You'll be able to see a sub-section labeled as 'Pricing Info'. Click on the '+ Add More' option.
- Select the 'Subscription' option now and fill in the required details, i.e., the billing cycle and price of the subscription.
- To enable a free trial, select the checkbox adjacent to 'Free Intro Offer'. Use the drop-down menu to select the trial period. Hit 'Save' on the top right when done.
For a new fitness plan:
- Select ‘Payment Plans' from the main menu panel.
- Click on the blue '+' button placed at the bottom right of the second panel to add a new fitness plan.
- A window will open up. Add the basic details. Click on 'Next'.
- Step 2 will be 'Pricing Info'. Select the 'Subscription' option and fill in the required details, i.e., the billing cycle and price of the subscription.
- To enable a free trial, select the checkbox adjacent to 'Free Intro Offer'. Use the drop-down menu to select the trial period. Hit 'Save' on the top right when done.
Read more help articles here: Help Center
Ready, Set, Plan!
Free trials and intro offers are crucial tools for customer acquisition. That’s why many big brands use it.
Now that you have this feature, too, use all of its advantages.
Login to your Personal Training Software Portal right away and add free trials to your subscription-based plans.
Also read: Leveraging FitBudd and MailChimp for Fitness Business Growth
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