Introduction
The year 2024 proved to be a pivotal time for the fitness industry, with personal trainers (PTs) and fitness enthusiasts driving significant trends that reshaped the landscape. Health awareness continued to grow, and the demand for personalized fitness solutions reached new heights as individuals sought tailored approaches to achieving their goals.
At FitBudd, we analyzed comprehensive data from our platform to reflect on the trends that defined personal training in 2024. From the cities leading the demand for personal trainers to the most sought-after specialties and workout preferences, this report captures the key insights that shaped the industry.
Whether you’re a personal trainer, gym owner, or fitness enthusiast, this detailed review of 2024’s fitness trends offers valuable takeaways to help you strategize and succeed in 2025. Let’s explore the data and reflections that can inspire your growth in the year ahead!
Top Cities in the US, UK, Australia, and Canada Opting for Personal Trainers in 2024
The demand for personal trainers surged in key cities across the US, UK, Australia, and Canada throughout 2024, driven by growing health consciousness and the increasing preference for tailored fitness solutions. Urban centers stood out as hotspots, where busy lifestyles and access to advanced fitness facilities made personal training a sought-after service.
United States
Cities like New York, Miami, and Los Angeles have led the way in embracing personal trainers. These metropolitan areas saw a surge in demand, with professionals and fitness enthusiasts prioritizing one-on-one coaching to achieve their health goals efficiently.
88% trainers worldwide gave us 5 stars
Transform your fitness business with the power of your branded app on iOS and Android.
Try for FREEUnited Kingdom
In the UK, London emerged as a hub for personal training, followed by cities like Bristol, Manchester, and Birmingham. These cities reflect the growing trend of individuals prioritizing tailored fitness experiences to achieve their health goals. The high concentration of active users in these urban centers highlights the increasing role of personal trainers in meeting the diverse fitness needs of their populations.
Australia
Sydney, Melbourne, and Brisbane dominated the Australian personal training scene in 2024. Outdoor training sessions and hybrid fitness models gained traction, aligning with Australia’s active and health-oriented lifestyle.
Canada
In 2024, Canadian cities such as Toronto, Vancouver, Calgary, and Montreal experienced a notable increase in demand for personal trainers. This trend was driven by a diverse clientele, including young professionals seeking efficient workout regimes and older adults aiming for customized fitness plans to maintain health and mobility.
Key Takeaway
Urban centers with access to advanced fitness facilities and a higher concentration of health-conscious individuals drove the demand for personal trainers in 2024. For trainers looking to tap into these markets, tailoring services to the unique needs of these regions remains crucial.
Popular Personal Trainer Specialties in 2024
In 2024, the personal training industry continued to diversify, with professionals specializing in various areas to meet the evolving needs of clients. Below is a table presenting the most common specialties in descending order of prevalence:
Analysis of Specialties
- General Personal Training: This specialty remains the cornerstone of the industry, addressing a broad spectrum of fitness goals for a diverse client base.
- Group Fitness Instruction: Group classes continue to be popular, fostering community engagement and motivation among participants.
- Strength and Conditioning: Focusing on enhancing athletic performance, this specialty attracts both amateur and professional athletes seeking specialized training.
- Yoga Instruction: With an emphasis on mental and physical well-being, yoga instruction appeals to clients seeking holistic fitness approaches.
- Pilates Instruction: Pilates remains a preferred choice for individuals focusing on core strength, flexibility, and rehabilitation.
- Nutrition Coaching: Recognizing the integral role of diet in fitness, many trainers offer nutritional guidance to support clients' health objectives.
- Special Population Training: This niche addresses the unique needs of clients such as seniors or those with specific health conditions, ensuring safe and effective training.
- Online Personal Training: The digital shift has led to a surge in trainers offering virtual services, providing flexibility and accessibility for clients worldwide.
These trends highlight the dynamic nature of the personal training industry, with professionals continually adapting to meet the specific needs and preferences of their clients.
Preferred Workout Types by Gender and Age (2024)
Men's Preferred Workout Types
Men Under 40:
- Strength Training: Weightlifting and resistance exercises remained the most popular choices for men under 40, with a focus on muscle building and enhancing physical performance.
- High-Intensity Interval Training (HIIT): Short, intense workouts were highly favored by men under 40 for their time efficiency and effectiveness in improving cardiovascular health and burning fat.
- Functional Training: Exercises designed to mimic everyday movements gained traction among younger men aiming to enhance mobility and athletic performance.
Men 40 and Above:
- Cardiovascular Activities: Men in this age group prioritized activities such as walking, cycling, and swimming to maintain heart health and overall endurance.
- Flexibility and Balance Exercises: Yoga and stretching routines were incorporated to improve joint mobility and reduce the risk of injury.
- Strength Training: Moderate resistance exercises were widely practiced to maintain muscle mass and bone density, addressing age-related physical changes.
Women's Preferred Workout Types
Women Under 40:
- Group Fitness Classes: Classes like Zumba, spin, and aerobics were highly popular among women under 40 due to their engaging and social nature.
- Yoga and Pilates: These practices were chosen for their ability to enhance flexibility, posture, and mental well-being.
- High-Intensity Interval Training (HIIT): Women under 40 showed a preference for HIIT as a quick and effective way to achieve fitness goals such as weight loss and improved stamina.
Women 40 and Above:
- Low-Impact Exercises: Swimming, walking, and elliptical training were favored for being joint-friendly while promoting cardiovascular health.
- Strength Training: Resistance exercises gained popularity among women over 40 for maintaining muscle tone, boosting metabolism, and supporting bone health.
- Mind-Body Practices: Yoga and tai chi were practiced extensively for their benefits in stress reduction, balance, and overall physical and mental wellness.
Average Daily Workout Time Per Person (2024)
In 2024, workout durations varied across different demographics, highlighting the diverse fitness habits of users based on age and gender. The data provides valuable insights into how individuals allocate time for exercise in key regions, including the United States, United Kingdom, Canada, and Australia.
Key Observations
- United States:
- Men under 40 led with an average workout duration of 43.62 minutes per day, followed closely by women under 40 at 41.23 minutes.
- For individuals above 40, both men and women showed slightly shorter durations, averaging 37.64 minutes per day.
- United Kingdom:
- Men under 40 exercised the longest, averaging 42.14 minutes per day, while women under 40 followed with 36.95 minutes.
- Men above 40 averaged 39.98 minutes, with women in the same age group exercising for 35.86 minutes per day.
- Canada:
- Men and women under 40 exhibited similar workout durations, averaging 41.64 and 41.41 minutes, respectively.
- Among individuals above 40, women slightly exceeded men, averaging 39.11 minutes per day compared to 37.56 minutes.
- Australia:
- Women under 40 recorded the longest average workout duration across all demographics at 44.98 minutes per day.
- Men and women above 40 averaged 35.15 and 34.03 minutes, respectively, while men under 40 averaged 32.36 minutes.
Analysis
These trends reflect cultural and lifestyle differences across regions. For example:
- Younger individuals generally allocate more time to exercise, likely due to higher fitness goals and fewer physical limitations.
- Women under 40 in Australia stand out for dedicating the most time to fitness, potentially due to a strong cultural emphasis on health and wellness.
- Men above 40 across regions consistently maintain moderate workout durations, focusing on cardiovascular health and strength maintenance.
Conclusion
The year 2024 offered transformative insights into the fitness industry. As client preferences for personalized solutions grow, fitness professionals have immense opportunities to innovate and tailor their services. By understanding regional and demographic trends, personal trainers and businesses can stay ahead in 2025. Platforms like FitBudd provide essential tools to capitalize on these trends, ensuring success in an ever-evolving landscape.
Meet the author
Aishwarya Mehra
With a passion for digital strategy and a keen eye for engagement, Aishwarya Mehra is your partner in turning clicks into clients and likes into loyal followers.
Social Media Calendar
Boost your online presence and grow your business with our ready-to-use social media calendar.
Download Now
Templates
These functional templates have the power to make any fitness trainer's life easier.
Subscribe To
Our Blog
