When the pandemic rocked the world, the fitness industry was one of the first to be hit hard. Back then, it forced gyms and fitness clubs to close their doors, leaving people searching for new ways to stay active.
However, there was a silver lining in all this.
Covid-19 acted as a catalyst for the fitness industry’s digital transformation. It gave rise to new fitness trends and innovations that are now here to stay.
So, even with the world returning to “normal,” people worldwide have embraced online fitness class regime for many reasons, including the convenience of at-home workouts.
If you're a personal trainer or fitness coach who offers online fitness classes, it's essential to understand what your clients are looking for in an online workout. As a service provider, you must cater to your clients in the best way possible. Continue reading to learn what people want in their online fitness classes.
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One of the significant benefits of working out at home is convenience. You don't have to worry about traffic or finding a parking spot. You can just roll out of bed and get started with your workout.
When people sign up for an online fitness class, they're looking for a workout they can do on their own time and in their own space. That means offering courses at various times throughout the day and ensuring that the exercises you design can be performed at home without different equipment.
FitBudd allows fitness trainers to upload workout videos onto their website and create workout plans for each client based on their needs and schedules.
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People want variety.
When people sign up for an online fitness class, they're not looking for a one-size-fits-all approach. They want a workout for their individual needs and goals.
That means offering various classes so people can find something that works for them. It also means being willing to adjust your workouts to meet your client’s needs. For example, if someone is pregnant or has an injury, you'll need to make modifications to ensure they can still participate safely in the class.
Introducing workout challenges also changes clients’ pace and keeps them engaged with your program. If you’re interested in creating your own workout challenge, read our blog on “How-to Guide for Fitness Challenges for Trainers.”
People want community.
Working out at home can be isolating, so many people attend online fitness classes in search of community. When people sign up for an online fitness class, they're looking for a sense of belonging and camaraderie—even if they're never going to meet their classmates in person.
As a fitness coach, you can create community by responding to your client’s questions and concerns, getting to know them personally, and providing encouragement during and after class.
You can also use social media to create a sense of community by sharing relevant content and connecting with your clients outside class time.
If you’re a fitness coach looking to be a part of a community of like-minded trainers who discuss fitness training tips and business growth- Be a part of the FitBudd Facebook Community.
Finally,
Whether you're just getting started with offering online fitness classes or you've been doing it for years, it's essential to understand what your clients are looking for in an online workout. By keeping these three things in mind—convenience, variety, and community—you can ensure that your clients have the best possible experience when they work with you online.
Meet the author
Apra Pathak
Meet Apra Pathak, a social media virtuoso and expert blogger dedicated to helping personal trainers thrive digitally.
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