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When the pandemic rocked the world, the fitness industry was one of the first to be hit hard. Back then, it forced gyms and fitness clubs to close their doors, leaving people searching for new ways to stay active.
However, there was a silver lining in all this.
Covid-19 acted as a catalyst for the fitness industry’s digital transformation. It gave rise to new fitness trends and innovations that are now here to stay.
So, even with the world returning to “normal,” people worldwide have embraced online fitness class regime for many reasons, including the convenience of at-home workouts.
If you're a personal trainer or fitness coach who offers online fitness classes, it's essential to understand what your clients are looking for in an online workout. As a service provider, you must cater to your clients in the best way possible. Continue reading to learn what people want in their online fitness classes.
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Try for FREEPeople want convenience.
One of the significant benefits of working out at home is convenience. You don't have to worry about traffic or finding a parking spot. You can just roll out of bed and get started with your workout.
When people sign up for an online fitness class, they're looking for a workout they can do on their own time and in their own space, often supported by personal training software for online training that makes scheduling, delivery, and tracking seamless. That means offering courses at various times throughout the day and ensuring that the exercises you design can be performed at home without different equipment.
FitBudd allows fitness trainers to upload workout videos onto their website and create workout plans for each client based on their needs and schedules.
Launch your customized and personalized branded website and app with FitBudd today.
People want variety.
When people sign up for an online fitness class, they're not looking for a one-size-fits-all approach. They want a workout for their individual needs and goals.
That means offering various classes so people can find something that works for them. It also means being willing to adjust your workouts to meet your client’s needs. For example, if someone is pregnant or has an injury, you'll need to make modifications to ensure they can still participate safely in the class.
Introducing workout challenges also changes clients’ pace and keeps them engaged with your program. If you’re interested in creating your own workout challenge, read our blog on “How-to Guide for Fitness Challenges for Trainers.”
People want community.
Working out at home can be isolating, so many people attend online fitness classes in search of community. When people sign up for an online fitness class, they're looking for a sense of belonging and camaraderie—even if they're never going to meet their classmates in person.
As a fitness coach, you can create community by responding to your client’s questions and concerns, getting to know them personally, and providing encouragement during and after class.
You can also use social media to create a sense of community by sharing relevant content and connecting with your clients outside class time.
If you’re a fitness coach looking to be a part of a community of like-minded trainers who discuss fitness training tips and business growth- Be a part of the FitBudd Facebook Community.
Finally,
Whether you're just getting started with offering online fitness classes or you've been doing it for years, it's essential to understand what your clients are looking for in an online workout. By keeping these three things in mind—convenience, variety, and community—you can ensure that your clients have the best possible experience when they work with you online.
Meet the author
Apra Pathak
Meet Apra Pathak, a social media virtuoso and expert blogger dedicated to helping personal trainers thrive digitally.
Frequently Asked Questions
Yangzey Sherpa leads content strategy at FitBudd, overseeing content planning and execution across fitness-focused digital channels. With over five years of experience in SEO and content, she works closely with the fitness industry to ensure content aligns with the needs of coaches, trainers, and gym owners. Her role keeps her deeply connected to fitness business workflows, coaching models, and how professionals use digital platforms to grow.
Apra Pathak has worked closely within the fitness niche for several years, supporting personal trainers and fitness coaches through content and digital marketing initiatives. Her experience centers on understanding how fitness professionals build visibility, communicate value, and engage clients online. Through sustained involvement with fitness-focused platforms and audiences, she has developed a strong understanding of the digital needs and growth challenges faced by modern fitness businesses.
Aishwarya Mehra has been actively involved in fitness-focused digital marketing, working closely with brands and platforms that serve coaches, trainers, and fitness businesses. Her experience spans engagement-driven strategies designed specifically for fitness audiences. Through ongoing exposure to fitness campaigns and communities, she remains closely aligned with how fitness professionals attract, convert, and retain clients in digital environments.
Suchandra Das has contributed content within the fitness niche, working on resources designed for coaches, trainers, and fitness business owners. Her experience involves supporting fitness-related topics with clear, structured, and accessible content. Through consistent involvement with fitness-focused platforms, she has developed familiarity with coaching workflows, client communication, and the informational needs of fitness professionals.
FitBudd is a fitness technology platform built exclusively for coaches, personal trainers, gym owners, and fitness professionals. The platform supports fitness businesses through branded apps, white-labeled solutions, and websites designed around real coaching and training workflows. FitBudd works closely with the global fitness community, maintaining deep, ongoing involvement in the fitness industry.
Ankit Uniyal has worked extensively with fitness-focused content, supporting platforms that cater to personal trainers, gym owners, and fitness professionals. His experience includes optimizing and structuring content around fitness-related search behavior and user intent. Through continued involvement in the fitness niche, he has gained a strong understanding of how trainers and coaches build discoverability and authority online.
Saumya Mittal is the Co-Founder and CEO of FitBudd. Since 2021, she has been actively engaged in the fitness technology sector, collaborating with global fitness companies to foster digital growth and scalable operations. With over a decade of experience leading high-impact projects in engineering and operations, Saumya has a strong background in developing reliable and scalable systems. Through FitBudd, she is dedicated to addressing the evolving needs of fitness professionals worldwide.
Kinshuk Snehi has been closely involved in the fitness space for over four years. Through his work at FitBudd, he has contributed to shaping how fitness professionals build their online presence, attract clients, and scale sustainable coaching businesses. Deeply interested in the intersection of fitness, technology, and growth, Kinshuk brings a hands-on understanding of the challenges faced by modern trainers. His passion lies in building systems and strategies that support long-term consistency, both in fitness journeys and business growth.
Kanika Verma has been closely involved in building solutions for the fitness industry, working with platforms used by coaches and trainers globally. Her experience includes direct exposure to fitness coaching workflows and operational needs. Through sustained involvement in fitness-focused product development, she has developed a strong understanding of how fitness professionals manage clients, programs, and daily operations.
Tanya Sharma has worked on branding initiatives within the fitness niche, supporting fitness platforms and businesses with visual identity design. Her experience includes creating brand systems used by coaches, trainers, and fitness-focused products. Through ongoing involvement in fitness-related design projects, she remains closely connected to how fitness brands communicate trust and professionalism.
Niharika Sonavane has contributed to visual design projects within the fitness industry, supporting platforms and brands serving fitness professionals. Her experience spans creating digital assets used across fitness apps, websites, and marketing materials. Through continued work in the fitness niche, she remains closely aligned with the visual communication needs of coaches and fitness businesses.
Elesh Patel has worked extensively on marketing initiatives within the fitness niche, managing paid campaigns for fitness-focused products and services. His experience includes supporting platforms that target personal trainers, gym owners, and fitness creators. Through long-term involvement in fitness marketing, he remains closely connected to how fitness professionals discover and adopt digital tools.
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